“When in doubt, wear red.” ~ Bill Blass

Who does not groove to the song the lady in red? Are you head over heels about red roses, red cars, red shirts, or red velvet cake? Well, if red is your color, then you are a unique blend of personality. The color psychology of red is interesting because it represents a spectrum of elevated and strong emotions. It is therefore considered a color of passion and romance. Conversely, red is also associated with danger and war because it represents anger and rage. How can a single color represent a vast array of deep to hyper emotions?

Present at the end of the visible color spectrum VIBGYOR, red is the color with dominant frequency. It has some of the most beautiful shades such as scarlet, crimson, burgundy, and many more. It has the inherent tendency to make everything look lavish thus it has been the color of all seasons and the color of fashion over centuries.  Popular brands such as Coca-Cola, McDonald's, Red Cross, etc. use this color as their brand color so when you think about the color red these brands appear in your mind! When red is integrated into our lives in such a deep manner, then what is the color psychology of red?

Color Psychology Of Red

Let's first explore the symbolism of the color red. It is no doubt that the color red is the color of passion and power. It is warm and vibrant, a color that is threatening yet enticing. These characteristics make red a color of love and a color of war. Red tends to lay both, a positive and a negative impact on people. Here are some of them:

Love: Notice how in February everything suddenly turns red. Red hearts, red balloons, and red decorations everywhere? It is impossible to celebrate love without the color red. This is because this color exudes vibes of attraction. It energizes and empowers people to express their feelings towards one another. Therefore, red roses are universally used flowers to express feelings of love.

Lust: There is a seductive quality to red. It is a color of sensuality, and it conjures the desire for intimacy. Therefore, hotels use red for the ambiance of their honeymoon suites. Red juicy lips are used to express sexual attraction.

Power: Red exudes power. Have you ever noticed that in comics and cartoons, the crown of the king, the clock of the monarch, and the throne of the royalty are always in the color red? It is not a mere coincidence. Red is the color of dominance and authority. Therefore, red seals were used to validate the royal verdict back when bar codes or other encryption methods were not designed.

Passion: It is so obvious that red is a color of passion. Red instills a drive within which makes us keep going towards our goals. Notice when the red flag or a red ribbon marks the end of a marathon. Red is therefore color of enthusiasm and zeal towards achieving the end goal.

Danger: Warnings are often written in the color red with a big red exclamation mark. This is because red is a color of danger. Red flags were raised in primitive combats to indicate war while white flags were raised to indicate a pause in war or a need for dialogue or even peace! Red is a noticeable color which is why it is a color of danger. Furthermore, red has a quality of engaging negative, provocative, or aggravated emotions thus red symbolizes danger, aggression, and rage!

When passion and power are uncontrolled then a negative aspect of it emerges in the form of aggression, rage, revenge, and war!

How To Find Out If Are You Passionate Or Are You Aggressive?

If your favorite color is red, then you are an extroverted and vibrant being who enjoys adventure and thrill in life. To know whether the negative or positive tendencies of your favorite color dominate your personality then you need to observe some warning cues. If you relate more to these warning cues, then you need to self-reflect and self-improve to let the positive tendencies of your favorite color dominate your personality. After all, every day is a chance to be a better version of yourself.

1. If you find yourself frequently getting trapped in arguments, quarrels, and fights then you need to have an anger management consultation. Aggression is being triggered frequently which is not a healthy sign.
2. If you jump to conclusions without fact checks or without having a complete analysis of the picture then this is a sign of aggressive behavior where power or anger is dominating your actions.
3. Feeling the urge to make every other thing a competition and challenging others for trivial things. While the biggest competition for one is oneself, and competition is not necessarily a negative thing however being overly competitive might ruin your inner peace and make you a nuisance for others. Choose your battles wisely!

These are the few signs of being a deeply passionate person:

1. You are excited about your goals. Passionate people are self-driven and intrinsically motivated. They have their end goal in their mind therefore they are never subdued by the risks or forthcoming challenges.
2. If you have an intense personality, then you might be a passionate lover. Passionate people come off as intense and even deep. They have a strong often piercing and unwavering gaze which dazzles others.
3. If you like to make sweet and cheesy gestures for your partner now and then to remind them of your love, then you are a passionate lover. A little breakfast in bed, a home date, etc. Tell us your version of romantic gestures!

Conclusion

Red is a fiery color of emotions and feelings. It is up to us and the way we conduct ourselves which reflects in our behavior. Whether you are aggressive or passionate, depends upon your choice of actions. With red as your favorite color, there is no doubt that you are an extraordinary individual full of emotions and energy!