Brown is an earthy color which is a color of solidity, security, and surety. However, brown color is seldom discussed, and sometimes it is considered a boring color. The brown color is sometimes also linked to masculinity. But how and why? What is the color psychology of the color brown? Let's explore it together. Keep reading below!

Warmth has a color. That color is brown!

When you think about this color, what comes to your mind? Beautiful brown eyes that melt to the color honey when struck by sunlight? You might think about mud/ clay. Maybe the bark of the tree or wood comes to your mind. You might not notice but brown is everywhere around you! This color blends perfectly with your present, and your surrounding!

The best part about the color brown is that it is the color of chocolate! Who doesn’t like chocolate?

Color Psychology Of Brown

Color psychology explains the impact of colors and their aura on our moods, emotions, and actions. Brown is scattered in the hues of dark and light shades which trigger different responses. All in all, brown is a shade of sturdiness, responsibility, and reliability. It is the color of strength. Let's explore.

• Strength And Resilience

Brown is the color of Earth. When we start drawing sceneries, we often depict mountains, ground, and rocks as brown. These elements possess a very strong and robust depiction of nature. The bark of the tree that rises the leaves and branches towards the sky weathers all storms and bears all weather changes. Thus, in our minds, the depiction of strength is associated with color.

• Warmth And Comfort

Brown is the color of warmth and comfort. Coffee is brown and we all know the significance of coffee for our days. Coffee and a cup of hot chocolate bring comfort to our souls. When someone is sad people offer hot chocolate as a beverage to lift their mood. In general, the color of chocolate is brown, and chocolate is known for its mood-lifting properties. Thus, brown is the color of warmth and comfort.

• Security

Brown is the color of security. It is linked to masculine energy. The masculine energy in general represents a sense of security, responsibility, and safety. This is why brown in color psychology also represents security.

• Sadness And Isolation

The feelings of despondency and melancholy are linked to the darker shades of brown. Enormous and endless deserts are brown therefore the feelings of being deserted, lonely, isolated, stranded, and sad are associated with brown!

Notice that brown in neutral and light shades are favorite for fashion as it brings a neat and graceful look. While they are dull, light brown colors such as beige go well in contrast to give a trendier look.

• Maturity

Brown does not possess a bubbly and charming quality to it unlike the colors red and pink. It is a warm color that expresses maturity and wisdom. Maybe because it is related to elements like wood and ground which are the epitome of growth and wisdom. The tree bears any seasons and hardships until it bears fruits and continues to thrive amidst all seasonal changes. Thriving brings experience which is liked to maturity. Thus, brown is a color of wisdom and maturity.

• Coziness

Brown in interior designs brings a very cozy ambiance. Mostly cafes and book shops that want to inculcate an aura of warmth and comfort create a brown rustic ambiance to appeal to the customers who find a home-like peace in their café!

Brown Color And Luxury

Notice that brown does not represent extravagance. It is not a color of luxury. It is a color of basic necessities and rather a color of balance between needs and wants. Hence the phrase, down to earth is used where the earth is mostly represented by the color brown. Brown is not as glaring or daring as red. It is a color that blends perfectly in the backdrops and remains a warm unnoticeable presence in our surroundings.

Your Personality Traits If Your Favorite Color Is Brown

People who like the color brown are usually brimming with confidence. They may appear nonchalant, but they are actually very grounded and rooted. They know when and what to speak and are never reluctant to speak what’s in their mind. People who like the color brown usually avoid confrontation and conflict and like to create a balance in relationships. These people are sure about themselves and about their capabilities which makes them go-getters when it comes to their goals and dreams. The people who like this color are usually very reliable and trustworthy. They make great companions and a good shoulder to cry on. They are willing to extend help when needed. Sometimes such people might be considered arrogant or boring but in truth, they are gems!

Can Brown Be Used In Branding?

Many brands use brown in their marketing efforts. Hershey’s is one of such successful brands. Since trust and reliability are attached to this color, it makes it an appealing color to be used in marketing. When businesses intend to increase their loyal customers, they should utilize this color in their marketing campaigns.

Conclusion

Brown is made when red and green colors are mixed. Red is the color of passion and green is the color of abundance. Therefore, brown is a mysterious color that encapsulates strength, maturity, and comfort. It is a warm color and its darker shades lean more towards a sad aura which is perhaps because of the quiet and mystery of mountains and earth with which the color is associated. However, we cannot imagine a world without this color because it remains in the backdrop of the tapestry of nature and plays a vital role indeed! It may not be liked by many people but the Universe would seem empty without this color!