White is the color without which the color box is not complete. The characteristics associated with this color are spiritual and divine in meaning. White is mostly associated with positive attributes. No wonder white is the first and most widely used choice of people for an elegant and graceful look. White and bank canvas, white and blank paper, white wedding dress, white pearls hidden in the heart of the seashells, and the soothing embrace of white snow on the plains of the earth during the winter. These are just a couple of examples that show how white is everywhere, inadvertently!

Color Psychology Of The Color White

White is the color that exudes non-threatening, peaceful, and positive vibes. It is a clean and powerful color. It marks beginnings, it marks innocence, and it marks purity. When people want to feel accepted and have affection, when they want to lay a graceful first impression, and when they want to appear elegant then they chose white. When sense perceives white color optimism is instilled within which lays a calming and soothing effect on us.

Characteristics Of The Color White

Tranquility and peace are the dominant characteristics of this color. Amidst all the positive aspects of the color white, it is important to highlight that amidst turbulent times this color represents the same characteristics. White lilies on death represent the same characteristics. Majesty and purity are reminded by white lilies. Here this color represents nostalgia and memories. This is one color that is present in the cycle of life, therefore, when a child is born he is wrapped in a white sheet when a person gets married white is often the bridal attire, and white lilies when life ends. Thus white represents a cycle of life!

Divinity Of The Color White

White is the color that is linked to the Divine. This is because the white color represents light. The light that illuminates the spiritual path. The light that brings hope to the dreary. The light is a beacon for those who are lost. White is the color of wisdom that is gained from their experience. Thus the old people who have white hair are the wisest asset to society. Hope, luminescence, wisdom, and light, these divine attributes are the attributes of the holy Spirit therefore, white is the color of the Divine.

Therefore, have you ever noticed that in movies spirit and divine characters are often cloaked in white dresses? If Spirit is being indicated, then white light is used. Halo has a white glow around it. Angels’ wings are white. Thus, white is used to indicate awareness of one’s surroundings. White represents the holiness of the being. White is used to indicating consciousness of the soul! The color white indicates the mystery enclosed in new beginnings. White is used to represent the curiosity related to a spiritual path.

White And Open-mindedness

White is not a loud color. White is also not a color of nonchalance. White is a color of balance. It is a color of composure and poise. White represents open-mindedness. White provides an opportunity for reflection for the people. To put it in these words, white allows an opportunity for introspection and self-reflection. Self-exploration and self-analysis mark the beginning of extraordinary personal growth. A person with an open mind can only take this leap to reflect on oneself. Self-exploration deconstructs the facade of ego and builds a realistic foundation based on virtues and promising personal growth. Thus, white is a color of open-mindedness.

Healing Power Of White

White is the color of healing and health. It indicates well-being and growth. Have you ever noticed that white is the color used in hospital uniforms and hospital ambiance? That is because white is linked with health, healing, and hope. White helps to filter and purify thoughts. It is enlightened energy of awareness and steadiness which synergizes with the Universe’s energetic flow. From the Universal energy the healing for the soul is taken and from the light of white healing is instilled. Whether it is spiritual healing or physical healing, the balance brought through the energy of the color white brings a powerful healing potential.

White Is The Color Of Balance

White is a neutral shade. It is not the absence of color the entire color spectrum is enclosed within white. The inherent neutrality in the color white allows people to associate it as a symbol of balance. Notice how after the hues of spring and autumn the earth is covered in a fresh blank canvas of snow? That is a mark of the balance of the symphony of growth that is inherent in the Earth.

Can The White Color Be Used For Branding?

White is used in branding when brands want to instill a sense of trust in the consumers. The advertisements are usually shot under bright lights often white so that every object and aspect of the advertisement is illuminated. Thus, white for brands is also a color of peace and purity. Besides, white is a good color to develop contrasts. White represents enormity, peace, and harmony in interior design. Do you remember the famous all-white monochromatic house of Ki Kardashian?

Conclusion

White is the color of purity and peace. It has deep characteristics and an optimistic meaning. It is the color of positive vibes. White is associated with wisdom and white is associated with innocence. White illuminates the bleak pathways and brings consciousness alive. It is a color of responding to the calling of awakening. It is the color of the Universe and has a holy sense to it. It would not be wrong to say that white is the color of God. Divine has spread his light in the universe and encapsulated the spectrum of all colors within white. The color psychology of white is appealing. Just two words peace and purity are not enough to define the mysteries hidden in the color white.